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Customized Merchandise: Choose Creativity

Customized Merchandise: Choose Creativity

Petite pochette aux couleurs de Coca-Cola en vinyle

Customized merchandise is often confused with promotional items, which simply involve placing your logo on a product that is already designed and manufactured in large quantities (and therefore probably already offered by your competitors).

Generally more sought after and refined than simple promotional items, customized merchandise created specifically for you usually fits into a comprehensive marketing strategy.

In short, customized merchandise is a fabulous revenue multiplier and a booster of visibility… provided you master all the intricacies.

Who is Customized Merchandise Creation For?

Quite simply, for all companies that want to differentiate themselves and offer a creative solution to their clients:
Les marques peuvent contacter Ms International pour fidéliser leur clientèle par exemple.


Foster customer loyalty, surprise them, and expand your range with well-targeted quality customized merchandise. Truly differentiate yourself from the competition!
Les agences de communication peuvent faire appel à nous pour satisfaire leur clients.

Communication Agencies

Find a partner who co-creates customized merchandise and promotional gifts with you, a specialist in import-export who manages all logistics for you and saves you valuable time.
produit dérivés pour la communication interne des entreprises

Internal Communication

Surprise your employees with a unique gift: welcome packs, seminars, acknowledgments…
Develop your employer brand and foster team loyalty!

The Advantages of Customized Merchandise Manufacturing

Stand out and leave a lasting impression !

The creation of objects or collections of objects outside the catalog knows no bounds. Everything is possible!

Materials, shapes, colors, size… Customized merchandise creation allows you not to limit yourself to an existing catalog. Thus, you can imagine products truly in line with your image, your target audience, and your marketing objectives.

Starting from a simple logo, your mascot, a drawing, or simply an idea, MS International accompanies you to develop your project and make it possible within the defined deadlines and budget.

The interest of customized merchandise compared to promotional items? Originality!

Faced with increasingly demanding and informed customers, it is essential to stand out, to create attachment.

Thus, whether it’s gifts or the creation of complementary products, the classic promotional item will not fulfill its mission: making an impression and making your brand a reference in its field.

Be inventive, become desirable!

A Brilliant Publicity Stunt or Conquering a New Market, Here Are Some Perfectly Successful Examples of Customized Merchandise Creations Serving a Bold Marketing Strategy :
In 2017, Evian partnered with the streetwear brand RAD to release a capsule collection with, among other things, giant tote bags and “oversized” t-shirts, in perfect harmony with their well-known icons: the babies. The idea behind this campaign by BETC: “When you’re a baby, everything seems oversized.” Brilliant! The bottled water brand manages to surprise while remaining true to its values and rather urban image.
produit dérivés : campagne evian
The fearless German discounter Lidl needs no introduction. The brand with a low-cost image, however, managed to become a cool ambassador among young urbanites, thanks to its range of customized merchandise: sneakers, socks, flip-flops… Today sold at a premium on the Internet. A good example of tailor-made creation serving an overall upscale strategy.

Finally, like the Hard Rock Café, which celebrated its 50th anniversary in 2021 with a plethora of t-shirts and mugs, customized merchandise has become a real underlying trend in the restaurant industry since the COVID crisis. A way for restaurateurs to supplement their income and maintain their community of engaged customers vis-à-vis their brand. 

Customized Merchandise at Every Stage of Your Customer Journey

Customized merchandise is of higher quality than goodies and allows you to capitalize on your brand by creating unique products, in your image. An original way to reach the heart of your target audience at every stage of their purchasing journey:

  • Create a rendezvous with your most loyal customers by offering a limited edition product regularly.
  • Diversify your income with a personalized merchandise store, and trigger additional sales that boost your revenue.
  • Imagine original and unique gifts to offer at your events, seminars, or trade shows.
  • Launch a striking operation as part of an advertising campaign.

MS International: Your Trusted Partner from Idea to Delivery

A tailor-made service at the service of your creativity.

While MS International offers a catalog of promotional items with over 10,000 products in stock, for all budgets, we are primarily specialists in custom creation.

Together, we create the unique model that will showcase your company and perfectly target your clients’ needs.

Respecting your deadlines and constraints, your budget… MS International is able to meet the most demanding specifications (materials, quality, design…), and supports you on all your projects, even the wildest ones!

Plus: you benefit from our perfect knowledge of markets and international logistics issues.

Our goal: to allow you to unleash your imagination!

Creating a Customized Merchandise in Practice

  1. During your collaboration with MS International, you are accompanied from the reflection and framing of the project, to benefit from our experience and creativity.

  2. We then offer you different options and submit a design mockup.

  3. Upon approval, we manage the prototype production in just 15 days before production.

  4. MS International then manages the order with manufacturers for you, and international logistics to save you valuable time, especially in administrative formalities.

Network, experience, and creativity… With MS International, you create a unique product in just 3 to 5 weeks!

Any questions? Any project? Don’t hesitate to contact us.

Photo Credits: Crystal Jo, Hamza Nouasria, Enrique Guzman Egas, Xiao Dacunha via Unsplash. Adobe Stock. EvianxRAD. Lidl.

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