Julie Poirot - Conscious crafter
Founder of Étofé. A second life for luxury fabrics.
With a background as Head of CSR in luxury hospitality, Julie Poirot dedicated her career to tackling textile waste in some of the most prestigious hotels on the French Riviera.
When she witnessed the regular replacement of exquisite fabrics — opulent curtains, delicate drapes, and finely crafted covers — still in pristine condition, she had a revelation: such exceptional materials deserved a second life
From this vision, ÉTOFÉ was born: a maison where elegance meets sustainability. Today, Julie channels her expertise and refined sensibility into transforming forgotten textiles into unique, meaningful creations for the luxury world.
ÉTOFÉ is a French brand specializing in the upcycling of high-end textiles sourced from luxury hotels. Each fabric is entrusted to social integration workshops, where skilled artisans transform them into exclusive accessories and refined decorative pieces.
Every creation carries a story: the heritage of the prestigious place it came from, the craftsmanship of the hands that reimagined it, and the commitment of a brand that fuses beauty, ethics, and solidarity. Curtains become clutches, totes, or crossbody bags; bedspreads evolve into travel bags, vanity cases, or cushion covers.
For professionals, ÉTOFÉ delivers:
· Bespoke, refined creations — proudly made in France.
· Full transparency on material origins and craftsmanship.
· A purpose-driven approach that honors textile heritage and artisanal savoir-faire.
Choosing ÉTOFÉ means embracing more than a product — it is integrating a philosophy of meaning and responsibility, aligned with the values of today’s discerning clients and teams.
· Exclusivity: limited editions or one-of-a-kind pieces.
· Dual positive impact: ecological (repurposing noble materials) and social (supporting professional reintegration).
· Responsible elegance: timeless design coupled with a tangible ethical commitment.
· Local craftsmanship: 100% French-made, preserving savoir-faire while fostering short supply chains.
ÉTOFÉ is the meeting point between the elegance of the finest textiles and the power of solidarity.
An innovative, conscious way to reimagine luxury — by giving it a second life.
Join the movement
By integrating this collection into your purchasing practices, you offer more than just a gift— you become a driving force for a fairer, more human, and more sustainable economy.
